In a bold statement, music executive Soso Soberekon has declared Davido the most endorsed Nigerian artist. Soberekon's assertion highlights Davido's immense influence and popularity in the entertainment industry.

Davido's rise to fame began in 2011 with his debut single "Back When." However, it was his 2012 hit "Dami Duro" that catapulted him to national prominence. Since then, Davido has released numerous chart-topping singles and albums, solidifying his position as a leading figure in Afrobeats.

Throughout his career, Davido has received numerous accolades, including the Next Rated award at The Headies (2012), Best African Act at the MOBO Awards (2017), Best International Act at the BET Awards (2018), listed among the 100 most influential Africans by New African magazine (2019), and featured on Time magazine's Time 100 Next List (2021).

Davido's achievements extend beyond awards. He became the first solo African artist to sell out The O2 Arena in London (2019). His album "A Good Time" surpassed 1 billion streams across digital platforms (2020). He holds the record for the most viewed Nigerian music video on YouTube ("Fall"). His album "A Good Time" is the highest-charting Nigerian album on the US Billboard 200.

Davido's endorsement portfolio is impressive, featuring brands such as Infinix Mobility, Puma, Close Up, Pepsi, and Globacom.

Soberekon's statement sparks interest, "Davido's endorsement power is unmatched in Nigeria. He's the most sought-after artist for brands, and his influence extends beyond music."

Experts weigh in on Davido's endorsement reign, "Davido's massive social media following and sold-out shows demonstrate his marketability," says music analyst, Mr. Tunde Oyedele. "Davido's authenticity and relatability make him a desirable ambassador for brands," adds brand consultant, Mrs. Nneka Okoroafor.

While Soberekon's claim may spark debate, Davido's impressive achievements and influence in the entertainment industry make a strong case for his endorsement reign

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